Parade Partners

Partner with Wellington Pride Parade

The Wellington Pride Parade proudly celebrates the diversity and culture of our Rainbow communities. The parade has been a long standing event for Wellington, attracting crowds of over 15,000 people from all over Aotearoa.
The Parade includes three events: The Parade, Street Celebration and After Party.

Why should you join us?

Our communities have made incredible strides, like the recent ban on conversion practices, but there is still work to be done for equal rights and access. These victories are worth celebrating, and it’s crucial that our voices remain visible. The Wellington Pride Parade is a family-friendly celebration along Courtenay Place, Dixon Street, and Lower Cuba Street, incorporating iconic landmarks like the Bucket Fountain and Rainbow Crossing. If you love Wellington and want to show your support for our Rainbow whānau, joining the parade is a powerful way to stand with us and help keep the momentum going.

Xero electric car followed by crowd of people with rainbow flags

Partnership Proposals

Wellington is Aotearoa’s cultural capital, and while we celebrate and uplift our Rainbow whānau, we also embrace our multicultural and ally communities. The parade is a fantastic opportunity to demonstrate your commitment to Rainbow communities and connect with a broad and engaged audience. Supporting local Rainbow events not only shows the people of Aotearoa and the Wellington region—your staff, customers, and stakeholders—that you stand by your diversity commitments, but also strengthens your ties to a vibrant and inclusive community.

If you would like to enquire about partnering with us, email kiaora@wellingtonprideparade.co.nz

Gold Partners

$20,000 ex GST – 2 available

  • Ability to speak from the Street Celebration Stage and join the opening ceremony.
  • Acknowledgement in media interviews and press releases.
  • Acknowledgement by MC throughout the event.
  • Website Logo Placement – logo displayed under the partners section of the Wellington Pride Parade website.
  • Access to Supporters/VIP Parade Event.
  • Advertising – include your brand in all print and digital advertising.
  • Parade entry fee waived.
  • Wellington Pride Parade logo use – You have the right to use our logo in 2024 within Wellington Pride Parade marketing guidelines in your marketing materials.

Silver Partners

$10,000 ex GST

  • Acknowledgement by MC throughout the event.
  • Website Logo Placement – logo displayed under the partners section of the Wellington Pride Parade website.
  • Access to Supporters/VIP Parade Event.
  • Advertising – include your brand in all print and digital advertising.
  • Parade entry fee waived.
  • Wellington Pride Parade logo use – You have the right to use our logo in 2024 within Wellington Pride Parade marketing guidelines in your marketing materials.

Bronze Partners

$5,000 ex GST

  • Website Logo Placement – logo displayed under the partners section of the Wellington Pride Parade website.
  • Access to Supporters/VIP Parade Event.
  • Advertising – include your brand in all print and digital advertising.
  • Parade entry fee waived.
  • Wellington Pride Parade logo use – You have the right to use our logo in 2024 within Wellington Pride Parade marketing guidelines in your marketing materials.